Â鶹Éçmadou

Marketing Analytics Hackathon

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2025 Marketing Analytics Hackathon

Proposal submission: 18 Aug 2025

Final competition: 5 Sep 2025

  • The Marketing Analytics Hackathon is an annual competition organized by the School of Marketing at Â鶹Éçmadou. It attracts top-tier students with strong marketing and analytical skills to participate. Participants form teams to compete in solving real-world problems, using their marketing knowledge and analytical skills within a limited time period (e.g., one week).

    The Marketing Analytics Hackathon is an annual competition organized by the School of Marketing at Â鶹Éçmadou. It attracts top-tier students with strong marketing and analytical skills to participate. Participants form teams to compete in solving real-world problems, using their marketing knowledge and analytical skills within a limited time period (e.g., one week).

    Ìý

    • Expanding beyond Sydney—welcoming participants from across Australia and around the world.

    • A fresh challenge—once again, a real-world, intriguing problem to compete on.

    • Exciting recognition and prizes—tutor positions at the School of Marketing or internship.*
    * The outcome of job opportunities depends on a further selection among the applications from this group and is subjective to requirements such as visa conditions.

    • 30 June 2025: announcement of competition topic and dataset.

    • 18 Aug 2025:Ìýproposal submission open.

    • 25 AugÌý2025 (5pm): deadline for proposal submission.

    • 28 AugÌý2025 (9am): announcement of groups advanced to the final stage of competition.

    • 5 Sep 2025: final presentation, award announcement
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2024 Marketing Analytics Hackathon

The 2024 challenge

The challenge required participants to use the real-world data obtained from Google Play Store to identify the success factors of game apps. The dataset consisted of the features of the top 200 grossing games, top 200 paid games, and top 200 free games, and up to 20,000 most recent reviews for each game. Participants competed on the depth and novelty of their analytical findings.