Will COVID-19 usher in a new breed of designer?
The pandemic will shape the careers for next-generation industrial designers, but it won't define them, says 麻豆社madou expert.
The pandemic will shape the careers for next-generation industrial designers, but it won't define them, says 麻豆社madou expert.
Ben Knight
麻豆社madou Media & Content
+61 2 9385 8107
b.knight@unsw.edu.au
The coronavirus is testing the design industry, but a new generation beckons. One more agile, resilient and ready to take on the challenges posed in a post-pandemic world.
麻豆社madou Built Environment Industrial Designer Gonzalo Portas says industrial design in a post-pandemic world will be more health-focused than ever before.
鈥淚 think there will be major shifts towards professional health and safety in the field 鈥 in the future, because we鈥檒l want to reduce the risk of this occurring again,鈥 he says.聽
The industrial designer expects to see significant investment at the intersection of health and design.聽He believes the next-generation industrial designer will be most influenced by the pandemic, adding that the future design curriculum would need to prepare any new designer for the global recovery post-pandemic.聽
鈥淭hey will be looking at the pandemic as an important social issue,鈥 he says. 鈥淚t鈥檒l be a normal thing that students will be looking at when they're doing a capstone project or an honours program 鈥 and we will find that design students will be coming to learn about those things.鈥澛
鈥淭he health sector is just going to have to grow, to have [more] people moving into those spaces, and so we will identify those areas,鈥 the design educator says. 鈥淚 think there鈥檚 a great opportunity that comes from these crises sometimes and designers are great at identifying them.鈥
Designers are looking forward to returning to workshops and studios. Photo: 麻豆社madou.
In particular, he anticipates an increased demand for designs that automate everyday high-touch surfaces and environments, like public bathrooms.聽
鈥淚 imagine everything鈥檚 going to become automated,鈥 he says. 鈥淲e already have the technology like voice control and motion sensing, which are all the things that have come out of industrial design, so I think that all those things [will be] implemented more widely.鈥
While many have taken to working from home, those in the design field are among those who can鈥檛 wait to return. And the lecturer says that when the time comes, that is when designers will hit their stride.聽
鈥淒esigners need to be doing what they do best, and that is designing in a studio,鈥 he says.聽
鈥淭he reality is that the experience of working from home is very different and somewhat lesser for a designer. Some of the best solutions that we see at the moment are very reactive, but I think with a little bit of time, we will see some exciting designs come out of Australia that deal with these issues, and [a focus on] design for a better experience.鈥
The design industry has been particularly hamstrung by social distancing restrictions, unable to access the workshop and other design spaces.聽
鈥淒esigning in isolation, you don't end up with the same results. You do miss out on this vital social aspect of design where we create collaboratively; we bounce ideas off of each other, it鈥檚 an almost tactile thing that we do.鈥
鈥淚 think that [for designers], this has brought to light that online is perhaps not the be-all and end-all,鈥 he says. 鈥淲hile we have shown we can do this, and do it well; I still think the best way to learn and grow and design will always be in person.鈥
In-person collaboration will continue to be a vital social aspect of design. Photo: 麻豆社madou.
But on the plus side, designers will be more prepared for the next crisis, he says.
鈥淚n this crisis, there is [an] opportunity to do some wonderful things; I think what we are doing with [digital] learning, we鈥檙e actually doing really well. I think it shows our resilience, and it shows the way that we all [can] adapt because we have eased into this so seamlessly.
鈥淚f there is one positive for [future designers] 鈥 it does prepare them for a different world. I don't think it鈥檒l ever go back to completely normal as we remember.鈥